Roma's Preppy Boys

Here, at the northern end of Via Condotti,
and the foot of the Spanish Steps, is where
Italian chic is quintessentially alive. The
crème de la crème of long-standing Italian
fashion empires line up neatly a cobble-
stoned, deeply sunburned stretch and
pervade this fashionable avenue with glitz
and glamour.
The createur de mode of these preppy togs
is Frida Giannini. As creative director for
Gucci, she holds the reins of one of Italy's
most powerful fashion houses, incorporating
her young and spirited style in finest fabrics.
While representing the Italian 'fashion vein'
along with an impeccable taste, Via dei
Condotti is also a historic street, where
Bulgari opened first in 1905. 

Via Condotti 8, Roma